Soft Surroundings - Estero, FL, a leading luxury lifestyle brand for busy women of all ages, is opening a new location at Coconut Point in Estero, FL. This will be the retailer’s first store in Florida.

Soft Surroundings is committed to helping their customers look and feel their best by providing stylish and comfortable clothing, accessories, beauty and home goods while giving them an effortless shopping experience. The brand is best known for their extremely soft fabrics, global inspiration, customer service and convenience. Most of the apparel and home goods are designed exclusively by and for the brand and the beauty department will feature complimentary cosmetic and skincare consultations as well as regular beauty events. “We couldn’t be more excited to finally bring Soft Surroundings to Florida, specifically to Coconut Point in Estero,” said Sr. Vice President of Retail, Danny Boddy. 

“Our brand is all about slowing down life’s rigorous pace and taking the time to rejuvenate and take care of one’s self. We feel strongly that this is something that the women throughout the lower Gulf Coast area can relate to and we are excited to give them an opportunity to experience what we are all about. We offer beautiful apparel, luxurious bedding, globally curated furniture and beauty solutions, all hand chosen for today’s busy woman.

 Our passion for customer service and the integrity of our brand gives us the ability to share our story and hopefully make our customers’ lives a little more fulfilled and enjoyable.” The Estero location will be the 51st store for Soft Surroundings and is one of sixteen new stores planned for 2017, their largest expansion year to date. 

The Soft Surroundings Grand Opening Event - start: Jul 21, 2017 10:00AM will feature complimentary sweet treats, drinks and specialized beauty treatments for all who attend. Additionally, the first one hundred customers in line for the 10am opening will receive a special Soft Surroundings gift bag filled with some of their top products.