Pure Florida’s Fort Myers location will celebrate Mother’s Day Sunday, May 12 by offering moms free cruises aboard all sightseeing cruises when accompanied by a full-fare paid adult or child admission. Guests departing from Fort Myers will cruise the Caloosahatchee River aboard the M/V Edison Explorer which departs from The Marina at Edison Ford, located at 2360 W. First St. in Fort Myers. Fort Myers cruises depart at noon, 2 p.m. and 4 p.m. Adult admission is $32.50 and children’s admission is $16.25. Visitors to Pure Florida’s Naples location will embark the M/V Double Sunshine departing from Tin City at 1200 5th Ave. S. and cruising along the Gordon River out to the Gulf of Mexico. Reservations are required. Naples cruises will depart at 10 a.m., noon, 2 p.m. and 4 p.m. Adult admission is $39 and children’s admission is $19.50. Mother’s Day cruises cannot be combined with any other discounted offer. Refreshments are available for purchase on-board. For more information on Pure Florida, or to register for a Mother’s Day cruise, visit www.PureFL.com or call Pure Florida’s Fort Myers location at (239) 919-2965 or Naples location at (239) 263-4949. Narration on local history, wildlife and ecology is provided by Coast Guard certified captains. Aboard the vessels, guests are invited to relax and enjoy the natural beauty of Southwest Florida and observe the wildlife native to the region. While Pure Florida cannot guarantee animal sightings in the wild, the captain will alert passengers to wildlife such as dolphins, eagles, manatee, native birds and more.